If you’d read my post on How to Restructure Your Marketing Around Twitter, you’d have sensed my slight biasness towards Guy Kawasaki’s use of Twitter. I like the way he works it. You may like how he does it too. No shame in that.
Guy has not only read The Cluetrain Manifesto, he lives it.
So, you might be pleased to know that Guy has let slip his mysterious maneuvers to picking up followers on Twitter on his blog. I say “you might be please to know” because I don’t want to be overly presumptuous and assume you’ll be pleased with anything Guy Kawasaki does, or says. I know that that right only applies to me - because I’ve endeared myself to you, haven’t I? Haven’t I? Why do I hear crickets?
Anyways, check out Guy’s post. It’s really something else. On the other hand, if you insist Guy is full of it and isnt’ worth your 5 minutes, then meet Kevin D. Hendricks. You’ll understand why when you click here. Oh, the horror!
He’s the man of the hour, isn’t he? But, it did take many a crafty marketing campaigns to pull this historic victory off. Harvard Business rips apart the curtains to help you understand what this win means to your business.
The Economist has released a special report entitled, Let It Rise (it’s a pdf file) and it’s all about cloud computing. Specifically, the rise of it.
Here’s why I want you to read it.
- Data centres are quickly evolving into service factories
- Software will be transformed into a combination of services
- The cloud’s communications with its clients will become ever more intelligent and interactive
- As IT gets cloudier, the economics of the business will change
- The cloud will make businesses more adaptable, interconnected and specialised - and often smaller
- The cloud may be the ultimate form of globalisation
Pretty, game-changing uh? Read the report to get a sense of how your business can prepare for what’s to come.
Oh, one more thing.
If you’d read my post about restructuring your marketing around Twitter and have a deep interest in microblogging, micromessaging or microsharing tools (different strokes for different folks) for the enterprise, you’re in luck!
Pistachio Consulting has a new report out, which explores and compares a variety of microsharing tools for the enterprise. Highly recommended.
Click here to visit the page which will offer you a number of ways to view the report. Or, you could just download the PDF file, here.
Two links about Social Media that I’d recently come across, which I figured you might like:
I heard you. You want to know if Twitter is that important for you to restructure your marketing around? Well, if Clive Thompson’s article in The Times Magazine is anything to go by, then my answer is…yes. It is.
If Clive’s article proves anything at least from a marketer’s standpoint, it is that we humans are still very much socially curious beings.
Microblogging tools like Twitter thrive on this natural impulse of ours. Inquisitiveness as a natural impulse is what we humans use to justify our unnatural obsession for celebrities. Perez Hilton got to where he is today by creating his own locus classicus of celebrity gossip to satisfy a microcosm of this need of ours. Somebody had to right?
For many of us, this is our first introduction to terms like “ambient awareness” and “ambient intimacy” - terms that social scientists are freely bandying around to make sense of this phenomenon called - lifestreaming.
However, “ambient awareness” and “ambient intimacy” are admittedly, the lovechild of curiosity. Clive Thompson writes:
In an age of awareness, perhaps the person you see most clearly is yourself.
Probably so, and in the process of discovering more about ourselves, it begs the question, “What does this have to do with my marketing?” Simple.
Transparency.
Your marketing shouldn’t try to paint a canted picture of your business in a way that it’s not. You’ve heard that curiosity killed the kitty.
Ok, maybe not that kitty, but my point is that in this case, ambient intimacy will expose any marketing inauthenticity cowering within your campaigns. Editor in Chief and publisher of Technology Review, Jason Pontin writes: [click to continue…]
Footnotes:
Recession or not, everyone’s still got to eat, right? I trust you to sniff out a head-spinning idea or two from this list:
- Fresh & frozen gourmet baby food
- Vending goes organic
- Mixed-to-order muesli
- Mini-size me
- Beach barbeque on call
For the full scoop on the above trends and more, click here.
But, that’s not all. Click on the images below to discover how some savvy entrepreneurs are capitalizing on these F&B trends.
Ed Dale recommended watching this. And so I did. The quotes below are my personal favourites. You could choose your own after watching it ====>
I look at everything Charlie, that’s my job.
You want to be greedy when others are fearful, and you want to be fearful when others are greedy.
I’d rather be approximately right, than precisely wrong.
This really is an economic Pearl Harbour.
When Berkshire Hathaway laid out 3 billion dollars for GE today, we didn’t spend it, we invested it.
Human beings going through combinations of fear, greed and all of that sort of thing, their behavior can lead to bubbles.
You”ll get into a lot of trouble when you start putting fictitious numbers on value.
